Last updated: January 21, 2019

To Build or Not to Build: Should I Build My Own Website, or Hire Someone?

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Published 8:51 pm

The website is the cornerstone of your company because it allows you to market easily. It’s important that you do all you can to learn the ins and outs of thorough web design. 

When you understand how to get a quality website, it’s easier for you to communicate with your customers. This gives you a leg up on your competition and provides you with the marketing strategies that will help you thrive. 

To this end, be sure that you weigh the difference between building your own website and paying a professional to do it for you. Maybe you’re wondering, “Should I build my own website?”. Perhaps you’re thinking about hiring a professional, instead.

To learn more about these differences, consider the tips below.  

Think About the Purpose of Your Website and What You Need to Get Across

You will have a better idea of how to make your website when you know exactly what you’re trying to convey.

For instance, someone that is looking to start a sports blog may need a different site than someone looking to get their law firm some more business. Taking an honest approach to assessing your business will allow you to make the right decisions. 

Understanding exactly what your goals are lets you figure out whether you are capable of handling the work yourself, and whether the trade-off of time and effort is worth it.  

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Figure Out if There’s a Template That Will Serve You

You might not need to hire a web designer if you get your hands on a quality template that works for your website. 

There are several templates that you can look into which will allow you to simply add photos and fill in the text. These templates are generally catered to specific types of websites, so you can browse until you find the best fit for you. 

For instance, companies build templates specifically for restaurants, lifestyle bloggers, medical practices, and other businesses that tend to have familiar traits with their websites. 

When you know what you’re looking for, you’re better able to choose a template that you can upgrade as you see fit. However, it may also let you know whether you need custom work to get your vision across.  

Make Sure You Are Able to Regularly Update Your Site

How often are you planning to upgrade and update your website? Are you able to accomplish this when you build your own site?

This means different things for different people, based on their capability and whatever work is required.  

Plan Out Your Graphic Design Needs

The more you focus on graphic design, the better your website will be. When building a site, knowing whether to build your own site or hire a professional might also depend on the types of graphics you’re going to use. 

If you need a very photo-intensive, it may work better to get the help of a professional that can work with you side by side.

Choose an Option That Allows You to Regularly Post Video and Photos

No matter which way you decide to go, it’s important that you embrace multimedia with your website. 

In this regard, decide whether you’re able to handle the workload. A web novice may be able to build a general site that features a YouTube link or two, but you might need professional help if you’re creating a video archive on the site from scratch. 

Likewise, it’s easy to plug photos into a basic website, but if you need special effects and photos of varying sizes and resolutions, hiring a professional might be best.  

Start Making the Most Out of Search Engine Optimization (SEO)

Web design goes hand-in-hand with search engine optimization, which goes hand-in-hand with building your brand. If you want to win big with your company, it’s important that you build the site in a way that prioritizes SEO. 

You need to think about your grasp of SEO when it comes time to build the site. 

If you know a good deal about SEO or feel confident in your ability, you may be able to go at it yourself. However, be sure that you’re always keeping up with SEO since it’s essential for your website marketing.  

Consider How Much Money You Can Spend on Your Website Needs

You’ll need to have a budget to be sure you’re getting winning results from your website. If you’re starting with a barebones budget, you might be better off finding a template or building your own site from scratch. 

When you have more money to invest, it may be a better idea to consult with a web designer and get the work that you need. The main key is to make sure you hit the ground in a way that gives you a solid start. 

You don’t need extensive HTML knowledge anymore to build a site, so building it yourself can be worthwhile. Likewise, companies like LinkNow have website packages that can get your business off the ground and up and running quickly.

It’s all about deciding what works best for you, and then going forth with that decision 100%

How Can I Build My Own Website? Take a Close Look at the Situation

When you’re wondering “How can I build my own website” — you’ll need the tools and templates to get started. Likewise, hiring a web designer still requires you to have all hands on deck in the planning process. 

Consider these tips to figure out how you want to handle it. 

To learn more about the principles of web design, consider these strategies and reach out to us for more info. 

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