All the top brands need attractive graphics to stand out from the competition and establish distinct identities. Since the logo is one of the most powerful visual entities out there, you should ensure that yours is suitable for your own brand and likely to stay effective even after many years.
Timelessness is one of the 6 characteristics of perfect logos. So, if you don’t think yours has this quality, then you can follow these tips to make it work:
- Understand Your Brand
The first thing you need to do to before you start working on the logo is understand your own brand. You must have a clear picture of how you want to display your business to the public. The logo will only serve to bridge the communication gap and convey ideas and values that your company is based upon.
- Understand the Audience
The logo might be based on your business. However, it’s really for the people i.e. your target demographic. The question is- do you really know who your customers are? In case you don’t, you can ask yourself the following questions to make the answer clearer:
- Where are most of my customers located?
- Do I want to sell my products/services in international markets?
- Do my products/services fall under budget category or premium category (from a cost perspective)?
- What’s the average age bracket of my customers?
- Pick the Right Color
What does color have to do with branding, right? If this question has ever crossed your mind, then you will be surprised to know that you are actually mistaken. Not only color plays a big role in branding, it’s actually one of the most important things to consider when designing a logo for your business. The reason is simple- different colors show different emotions and personality attributes. Consider the following:
- Red: anger, excitement, passion
- Blue: trust, strength
- Green: prosperity, growth, health
- Orange: confidence, cheerful
- Purple: creative, imaginative, wise
As you can see, colors aren’t just “colors”. An orange logo sends a very different message compared to a green logo. So, you should pick the colors based on your brand’s personality rather than your personal preferences.
- Keep it Simple
If you will check some of the world’s most recognizable logos, you will see that most of them are rather simple. What’s more, they have been able to say a lot even with their minimalistic designs. So, what does it tell you? If there is one thing you need to know, it’s that you don’t need to overcomplicate your logo to make it work. The simpler designs are often the most powerful. Most importantly, such designs are versatile and scalable.
- Make it Unique
You know that a logo is important as it helps in creating a good first impression, attracting the customers in even some of the most crowded markets, and elevate brand value. However, it can only work if it’s one of a kind. If it resembles with any other logo in the industry, then it will lose its value over time and fail to create the desired impact.
- Let it Tell Your Story
One of the biggest advantages of using a logo is that it can tell the story of your brand. By using the right colors, icons, fonts, you can tell the world what your company is all about. You can even create a logo that has a hidden meaning. For instance, Cisco, FedEx, Amazon, etc. are some of the logos that have hidden meanings which make them special.
- Use Limited Number of Fonts
As mentioned earlier, timeless logo designs are always simple and memorable. So, if you are getting carried away with the selection of fonts that are at your disposal, then you should resist the temptation. You should never use more than two types of fonts in a logo. Ideally, you can pick one font for the logo’s core, and another one for the tagline.
Most people don’t realize the amount of work you have to put into creating a logo that’s unique, timeless, and ideal for a particular brand. It’s easy to create a logo that’s visually appealing and relevant to an industry. However, if you want to create a design that works for your business and is distinct enough to stand the test of time, then there are many factors that you need to consider. These are covered above in detail for your consideration and may help you in creating the perfect logo. Good luck!